![]() We send quick e-mails and texts but actually getting a letter from your grandmother with a spill of an ink or a little drawing is something that you keep,” she added, highlighting that the ultimate goal was “to talk about doing things slowly. “It’s an art and it’s a little bit of a loss because people are not writing letters anymore. “I wanted to talk about the Postbox bag and for me posts and letters are such a lovely thing,” said Hindmarch. Escher’s mural designed for The Hague Post Office. This consisted of a giant, fire-red maze created by puzzle designer Adrian Fischer and inspired by M.C. To mark the launch of the brand’s Postbox bag, Hindmarch set up a four-day immersive art installation in the Brewer street car park. The work around sustainability continues, paying heed to the mantra, ‘progress, not perfection.FROM ANYA WITH LOVE: Anya Hindmarch continues to build on her London Fashion Week events series.Īfter placing chubby heart balloons around the city’s landmarks and inviting the public to take a break and chill on cloud-shaped bean bags, this season the designer encouraged Londoners to rediscover the pleasure of penning letters and the art of calligraphy. In 2021, the brand went a step further, launching The Universal Bag, a unique collaboration with supermarkets to rethink the reusable shopping bag, and Return to Nature, a collection of bags which are intended to biodegrade at the end of their useful life, thanks to some pioneering leather tanning and finishing techniques. ![]() ![]() This was the result of a two-year project, building on 2007’s I’m A Plastic Bag, which ignited the debate around the use of plastic bags and contributed to the decision to charge for plastic bags in the UK. Testament to this are projects such as I Am A Plastic Bag, launched in 2020 to tackle post-consumer waste, with each bag crafted from 32 half-litre recycled plastic bottles. The work around sustainability continues, paying heed to the mantra, ‘progress, not perfection.’Īnya Hindmarch is committed to creating responsibly, and constantly strives to innovate to reduce its impact on the earth, while also using its platform to drive education and discussion around sustainability. All of this is part of an ongoing commitment to reconnect the craftsman and the customer: each bespoke piece is – as Anya says – about ‘having your name on something, rather than mine’.Īnya Hindmarch is committed to creating responsibly, and constantly strives to innovate to reduce its impact on the earth, while also using its platform to drive education and discussion around sustainability. ![]() From adding initials to a weekend bag to an embroidered monogram on a clutch, countless pieces can be personalised. At the Bespoke store in London, customers can have drawings or messages in their own handwriting embossed by in-store craftsmen. Be A Bag was revived and re-imagined in 2021 – a time when cherishing special moments felt more important than ever. It looks deceptively simple, but the handmade vintage-gold frame is technically complicated to construct. The brand pioneered the modern obsession with personalisation starting in 2001 with the launch of a bag featuring customers’ photographs. The New Postbox Collection Made in one of the world’s leading workshops, the Postbox Collection is the pinnacle of modern craftsmanship techniques. Creativity, modern craftsmanship and personalisation sit at the heart of everything Anya Hindmarch does. Today, it is as known for its luxury, organisation-obsessed accessories as it is for its groundbreaking work in sustainability and its playful experiential retail concepts. Anya Hindmarch founded her business in London in 1987 and it has since grown into a global brand.
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